Why First Impressions Are So Important On The Internet

Just like in everyday life, first impressions are crucial on the Internet.  Web surfers click through our websites with their ADHD mentalities that leave no room for visual error.  One wrong layout or color or image can quickly disintegrate your new visitors perception of your site.

Think about it!  As we search Google for the answers on our minds, we quickly peruse site after site.  With only a few seconds to make that very important first impression, we are greatly influenced by the appearance of the website in question.  I’ve often found myself click through to the next site on Google’s list of possibilities, for no other reason but the fact that the visuals seemed unprofessional or just plain ugly.  You can argue all you want about how this is wrong to do and how the words should be what matters, but tell that to the millions of other web surfers who do the exact same thing.

Using the home page to build trust.

We should see the home page of our websites as our best trust building tool.  Being the first impression to mark the visitors mind, this page has the opportunity to provide satisfying colors and an appealing layout of links, pictures and framed verbal content.  Once you gain the new visitor’s trust, you can afford a bit more flexibility as they continue to peruse the pages of your website.  Fail to pass this first impression test and you will most likely fail to see that web surfer ever again.

Clean is ALWAYS better than super slick.

As much as we like the soft corners of a gradient, glassed icon, covering the pages of a web site, we should always lean in the direction of clean and easy to understand.  People like pretty, but a purposeful layout will always win the day.  Some of the most successful websites have the absolute simplest designs possible.  It would seem that their mentality is build on the premise that point A and point B should be connected with the shortest, most direct road possible.

Making a good first impression just got easier.

These days you just don’t have to spend thousands of dollars to get that very important positive first impression.  With professional designs and customization that brand your site to its necessary needs, you can get the look and feel that your visitors will love and much, much more.

If you’re interested in obtaining this kind of look and feel for your current website or in need of obtaining a brand new one, feel free to check out my services page or contact me and see how I may be able to meet your affordable web design needs today!